This session focuses on leveraging campaigns for large-scale volunteer recruitment, emphasizing the Good Deeds Day initiative.
Dr. Prahalathan K K, Co-founder of Bhumi, leads the discussion with two guest speakers: Hannah from Israel, the director of the international division of Rova, and Rupali, an urban and regional planner with extensive experience in development planning.
Key Highlights and Takeaways:
-
The session explores using campaigns to recruit volunteers for large-scale initiatives, addressing the challenge of engaging a significant number of volunteers.
-
Good Deeds Day, an annual event that takes place in March or April, serves as a prime example of a successful campaign for volunteer engagement. It combines fun, entertainment, and volunteering, making doing good a celebratory and enjoyable experience.
-
Good Deeds Day has grown into a global movement, spanning over 100 countries and involving millions of participants. The event features regular volunteer projects and more significant public events, uniting entertainment and volunteering to attract a diverse audience.
-
The goal is to make volunteering “cool” and engaging for all, including families, by creating a welcoming and enjoyable atmosphere at these events.
-
Good Deeds Day is considered a “low-hanging fruit” in volunteer recruitment because it is an effective way to introduce people to volunteering and encourage them to continue participating in the future.